Location : Antwerpen
Period : 2015
Area : 120 sqm
Ladurée famous Macaron from Paris wait more than 10 years to open new shops in Belgium. This shop located in one of the main shopping streets of Antwerp (Schuttershofstraat) is the first retail of several new Ladurée retails planned in Belgium.
The decoration of the pastry shop was entrusted to Jules Cheret, a famous turn-of-the-century painter and poster artist in the 19th century. M Cheret sought inspiration from the painting techniques used for the ceiling of the Sistine Chapel and the Garnier Opera. By incorporating them in his work, he added depth and relief to the ceilings ornamented with cherubic children. The story of the Ladurée macaron starts with Pierre Desfontaines, second cousin of Louis Ernest Ladurée, who at the beginning of the 20th century first thought of taking two macaron shells and joining them with a delicious ganache filling.
The challenge was to create in a very small surface a new shop with all Laduréee cloro and materials corporate image. This was done with Panetude office in France.